Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping organizations are turning to server-side monitoring as a way to improve their data collection processes. While it requires much more technical knowledge than routine GTM and may present extra expenses, it can cause higher precision and even more trustworthy information
Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's very easy to set up and less prone to ad blockers.
1. A lot more exact information
The typical method of tracking conversions on a site, utilizing pixels, is having problem with altering internet browser personal privacy plans. This suggests that the information being sent out to Google Advertisements, Facebook Business Manager and other platforms is less accurate than it ought to be.
Server-side tracking is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other protection actions. This gives extra exact information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This adaptability offers marketing experts extra possession over the information they send out, and makes it much easier to adhere to different data laws. It's also a lot much less at risk to fraudulence, as it's harder for deceitful actors to control the system by altering the postback URL.
2. Better control over information.
Server-side monitoring enables companies to collect and enrich information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketing professionals make even more educated marketing decisions.
Typical pixel monitoring counts on JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are usually obstructed by ad blockers, which can result in information collection disturbances and unreliable results. Server-side tracking makes it possible for services to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.
This kind of tracking also permits services to track conversions that take place outside of the website, like telephone call and in-store purchases. This is necessary considering that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a key reason that S2S is much more dependable for businesses looking for to adapt to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows companies to manipulate information payloads prior to it gets to third party endpoints, boosting safety and privacy. This is specifically crucial as different internet browsers and systems increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie data and will certainly not allow pixel-based monitoring. Utilizing server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your website.
On top of that, server-side tracking allows you to catch user information directly by yourself servers. This removes dependence on 3rd parties, which can be susceptible to breaches and personal privacy infractions.
A server-side radar is a collection of instructions that informs your site's server what occasions to record. This information is then sent out to analytics tools like Google Analytics and Facebook Business. It's additionally used to cause event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternative technique that uses a tiny piece of code on your page to gather information from individuals.
4. Easier to carry out
Server-side tracking is an information collection process that occurs on the website's very own server, bypassing internet browser restrictions. This means that information collected by the website/app is first sent out to the server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it decreases the extent of data monitoring and gives companies more control over transmission, making it normally more trustworthy. As a result, it's much less performance marketing software vulnerable to data obstacles caused by points like a broken connection or an energetic ad blocker being set up.
With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data similarly that you would certainly with pixels or a cookie, but this is after that passed straight to your marketing and advertising devices on the server. This enables you to have even more accurate data and aids ensure compliance with personal privacy regulations such as GDPR. Furthermore, it additionally avoids the tracking constraints imposed by web browsers and advertisement blockers.